Five Attitude Adjusters to Compete with Malls
In order to make downtown competitive with malls, downtown business owners and operators need to develop the right attitude, according to the downtown redevelopment plan for Rock Springs, WY (pop. 18,710). The plan says that downtown businesses must:
- Address the appearance of buildings. Basic improvements, such as sweeping sidewalks and washing windows, create a more attractive downtown.
- Adopt a positive attitude. If the business owners don't feel that they will succeed, they won't.
- Provide good service and use this to promote the benefits of shopping downtown.
- Participate in activities (i.e., festivals and events) that benefit downtown and will bring people downtown.
As a final recommendation, the plan says that the downtown business district should have a theme or logo that represents and characterizes the downtown.
--Adapted from Downtown Idea Exchange